Marketing automation: what to automate first

Talking about marketing automation, people often claim that it can become a key factor in brand promotion. But what processes should be automated…

Modern clients expect a relevant and personalized experience, online and offline. 33% of marketers believe that personalization is a key to success. 74%…

To develop deeper relationships with your audience, you need to personalize your emails well. But how to do it easier and more effectively?…

Email marketing is close to being the most cost-effective way of communication with clients and customers (including the possible ones!). This tool helps…

In the era of remote communication, we have plenty of ways to go: order food via mobile app, contact friends on social media,…

Business automation is an efficient technology to reduce resources spent on performing similar and repetitive tasks. Process automation helps reduce employee time spent…

The Pharma industry impacts healthcare sustainability: free and fair pricing, cost accounting, drug reliability, and patient safety all depend on Pharma. Environmental factors…

Back in 2018, Bain and Company released their research claiming that over 85% of the biggest global FMCG companies have experienced a shortfall…

One of the biggest challenges is understanding your client: who they are, what they want, and why they are different. This knowledge can…