8 great ideas on how to personalize your emails 

To develop deeper relationships with your audience, you need to personalize your emails well. But how to do it easier and more effectively? Weve chosen 8 great tips on how to make your email campaigns more engaging and producing maximum results.

1. Real names in copy

If you have your subscribers first name, company, or even t-shirt size stored in your email list, then you can easily use that information to personalize the text in your email campaigns.

The most common example of this is adding a subscribers first name to the email. But while first name personalization may be the most common example, you can also use custom fields, store any piece of information you choose on your subscribers (e. G. , gender, t-shirt size, birthday, etc. ) and then use it to personalize campaigns.

2. Engaging contents

Beyond just the from name and subject line, there are also many ways in which you can personalize the body content of your email campaigns to make them more relevant to subscribers and increase the chance theyll click through.

3. Imagery

Beyond just text, you can also dynamically change the images in your email marketing campaigns to better appeal to specific subscribers. Using imagery is a powerful way of increasing your email click-through rate.

4. Dynamic content offers

Savvy brands are using demographic and geographic data to personalize the offers delivered to each consumer. You can dynamically change entire sections of content within your email to make the entire campaign more relevant and more appealing to subscribers.

5. Re-engagement

You can use email marketing personalization and automation to encourage customers who have already engaged to come back.

To re-engage inactive subscribers, you can send a re-engagement campaign asking them if they still want to hear from you. You can also send special promos, thank you notes, or actively ask them for their feedback. Remember, this should be a pull-out-all-the-stops, the best content, best offer kind of email because this may be the last chance you have to impress your subscribers.

Advanced sophistication email personalization tactics

Marketers with specific use cases who may be utilizing customer journeys and automation, as well as other, more advanced tactics, can employ personalization techniques using data from other sources to create a highly personalized experience. They may be capturing data about consumers via their email service provider, crm, e-commerce platform, website behavior, and other third-party applications.

This is a game changer for more advanced marketers because it takes the constant, manual data management aspect out of email segmentation and personalization. Its the foundation for a highly personalized strategy.

Here are some more advanced personalization tactics you can use to deliver highly relevant messages and experiences to your subscribers and customers.

6. Product recommendations

By integrating a customers recent purchases or browsing history into their email marketing, marketers can leverage customer behavior to create relevant, engaging email campaigns that boost purchases through cross-selling and up-selling product recommendations that are merchandised to each unique recipient in your email list.

Retailers and e-commerce sites can now easily create real-time, one-to-one targeted content that speaks right to the individual to create a long-term relationship and increase the lifetime value of that customer.

7. Purchase abandonment

Every online retailer and e-commerce company knows that, just because someone puts an item in their shopping cart, doesnt mean theyll purchase it. The digital shopping cart abandonment rate is 74.3% worldwide. That roughly translates to only 1 in 4 carts getting checked out.

Whether the consumer had second thoughts, got distracted, or simply ran out of time, its nice to know that you can still try to get the customer to come back using email marketing and automation.

8. Behavioral segmentation

Track your clients behavior with marketing automation tools and analytics. This gives you a great opportunity to segment your customer base easily and make your emails as targeted as possible.

To achieve great results, use these tips in your daily work. For more info, read our blog and visit our website for more insights on a great automation and targeted emails.