Sales Cloud vs Service Cloud: choosing a perfect option
Sales Cloud: capabilities to consider
Sales Cloud is one of the basic and most important Salesforce solutions, tailored to automate, analyze and manage sales. Both Sales Managers and Client Managers can use Sales Cloud for different tasks in a unified sales process.
Talking about the lead generation process, Salesforce Sales Cloud can guarantee efficient and convenient client communication via various channels in a unified interface. It may include client portals, messengers, social media, and emails. Extensible integration with the client website and social media (Facebook, LinkedIn, Twitter, etc.) enables the Marketing department to collect more client data, including their accounts and other contact details. This means Marketing would be able to offer the product exactly covering their needs. Automation helps managers speed up routine tasks, such as contract creation, client accounting, etc., which frees them up for more creative work.
Sales Managers also win: Sales Cloud can help build a sales strategy, and manage it within the unified system. Account Managers get an opportunity to control and evaluate Client Managers’ work and the results of communication with clients. This means, it is easy to find strong and weak points of communication, and provide a necessary training that would enhance Sales Department work. Sales Cloud helps Sales Managers resolve sales process issues, and easily confirm their actions with Marketing.
About Service Cloud
Client retention is cheaper than getting a new client, and it means that Service Cloud can be an essential tool for your support service. Our clients shared that the Salesforce Service Cloud helped them enhance client service, and make it faster. The ones owning Service Cloud claim that client retention grows due to the perfect service provided by the solution.
Client relationship managers notice that the work becomes easier and more efficient: Service Cloud integrates all the communication channels and collects all communications in the same user interface. It means, that client support sees all requests, whatever channel they arose in, and can reply faster. Service Cloud collects client communication data enabling client support to create a knowledge base and recognize frequently asked questions in minutes. Another benefit of such knowledge base is an opportunity to train new employees faster and automate the Q&A process. Everyone wins: clients get their answers, and support employees to work with the most challenging queries, saving time on the FAQ.
With Service Cloud, you can easily manage client service processes via the unified interface, while constantly improving them and creating a perfect client service model. For the department managers, the solution allows tracking employees’ performance and providing training when needed.
Sales Cloud and Service Cloud: the difference
Service Cloud and Sales Cloud are quite similar, though there are some differences to consider when choosing a perfect solution for your processes.
| The idea | Sales Cloud is tailored to convert leads to clients. It helps build all the communication history to track the weak and strong points and consider them in the future campaigns. | Service Cloud aims to enhance existing client communication. It helps provide a better client service and make the requests handling faster. |
| Why choose it | If you need to expand your sales processes, Sales Cloud would fit the best. | If you need to build a perfect omni channel communication for better existing client experience, this is the solution for you. |
| Additional features | Territory management Compound product configuration and pricing Contract management Teamwork at the purchase stage Sales forecasts | A unified client support console / Support specialist workplace Analysis of Support Service performance Remote and on-site support organization |
Sales Cloud + Service Cloud: would you need both?
If your business has two separate departments for Sales and Client Support, the Sales+Service package would definitely work for you. Buying Service Cloud only for both teams may turn out not so good: though they seem similar, Service Cloud doesn’t have lead generation features essential for Sales, and choosing Sales Cloud only would lead to great lead generation while losing existing clients.
Before you choose
Sales Cloud and Service Cloud are not the only products of Salesforce. Check other solutions, and maybe they would fit your goals better. The solutions list Marketing Cloud, Community Cloud, Commerce Cloud, and many more.
Another thing to consider is the license: choose the one that would cover your needs, and would be cost-effective while efficient.
Why MD Cloud
n experienced partner can implement the chosen solutions in no time. Select the partner you trust, and soon you will see how Salesforce drives your business. MD Cloud experts are ready to choose the best license and provide a seamless implementation. 15-year experience and the team of dedicated experts enables us to provide high-quality Salesforce services, whether you choose Sales Cloud or Service Cloud. Describe your project, and we will offer the options to cover all your needs.
