Why YouTube is essential for Pharma marketing 

In the digital era, people spend more and more time on their devices and internet surfing. Digital video marketing increases faster than other marketing tools as social media prefer promoting videos rather than regular images. For a Pharma business, entering the digital world and using correct digital marketing strategies becomes more and more important. But to do this, it is essential to understand and use marketing tools to reach more patients and increase conversions. 

4 billion videos are watched on Youtube daily 

The 2nd biggest search platform 

More 18-49 y.o users compared to TV 

72% of the interviewed audience have searched health info on the web last year 

77% of patients have checked symptoms on the web 

YouTube is a video search platform for those looking both for joy and useful info. Youtube and Google promotion can help your medical business to spread more info, and deliver it to your patients and clients. YouTube channels can strengthen your marketing efforts, bring you a bigger audience, and promote better. YouTube advertising helps cover more potential clients, as well as just simple organic video content.  

Let’s check out 5 reasons for using both free organic, and paid YouTube marketing, to distribute your Pharmacy company info. 

People search for the health info on the web

Since the moment the Internet became open to the public, people keep searching for symptoms, reading about home treatment, and searching for doctors on the web. And over 43% of hospital website visits originate from search engines. 

Every month, over 3 billion search requests are made on YouTube. That is why you can find a huge amount of YouTube search data to create your own unique content and promote your Pharma business on. Such tools as Google Trends can be helpful to find out what is being searched. When using pay-per-click advertising (both available on YouTube and Google), you can filter the users covered, to find exactly the ones interested in your products and services. 

YouTubes audience is huge

Today, video is a leading content type, and YouTube is a leader in professional video content. Every day, a multi-age audience (18-49 y.o) watches 4 billion videos on YouTube. This is more than TV watchers. This means Pharma marketing can use YouTube to find more target audiences than when using other mass media. 

Your YouTube channel will make your business popular

They say a picture is worth a thousand words. So videos bring even more! You can use your YouTube channel to present your company, show your manufacturing process, discuss the services offered and experts speak. 

The ones afraid of medicine and doctors might feel more comfortable when the video shows them how to choose the doctor or treatment. The feedback and testimonials can work to calm the patient down and help make a decision. 

YouTube advertisement works

Clients know YouTube ads already, and even skippable ads can play an important role in their decision-making. The first 5 seconds are the most important to show your main idea. And if your ad grabs your audience’s attention fast enough, you might even convince them to watch it to the end. 

According to Strike Social, when creating an effective skippable ad, it’s important to immediately set the tone and get your point across. Make sure the brand is clear at the very beginning of the ad so that even those who skip the ad will understand exactly who is talking to them. It’s also important to use the targeting features available to you to make sure your ad reaches the right audience, which reduces the chance of being missed and increases the chance of clicks and conversions. 

Do not mix up YouTube ads and TV ads as they have completely different audiences and goals. TV ads play in the background and are rather listened to than watched, while YouTube ads are watched actively as users wait a few seconds to skip. YouTube viewers can immediately click on the ads, like them, comment, or share your content, and these engagements are measurable. Engaging users in this step will boost your success on YouTube. 

Teach at Youtube

People may be scared of doctors, feel insecure or uncomfortable about going to the hospital for more information about their health or some medicine. This leads to many adults going online to learn more about a procedure or diagnosis. Users are looking for treatment videos, explanations about surgeries, and info about medication use. Address these needs in your own YouTube videos, and you will relieve patients’ anxiety while building trust in your company. These videos can even bring you, new clients. 

A regular YouTube channel update can give you another channel for clients’ questions and answers, and a great marketing platform. 

No ideas for videos? Try the following: 

• Video tour of the manufacturing 
• Experts and staff info 
• Sharing your specialization and experience 
• Medical explanations and help 
• Announcement of new medical technologies or your products 

YouTube is a powerful marketing tool including both native videos and advertising capabilities. Use preroll, midroll, and banner ads on top of organic video content, and your marketing materials can reach millions of views. A strong online presence would also help you build trust in your company, and position your brand as friendly, responsive, and competent. 

Learn about the other marketing tools and opportunities for Pharma from MD Cloud experts. Our specialists know everything about Pharma automation, promotion and client retention. Contact us today to get a free consultation on your Pharma business development.