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Major Pharma-Cosmetics producer

Major Pharma-Cosmetics producer
Full-scale omnichannel experience
for work enhancement of the leading pharma-cosmetics medical reps
Major Pharma-Cosmetics producer present globally
  • 44
    thousand of interested contacts collected in 2 months
  • <1%
    Duplicate contacts in the marketing database
  • 73%+
    of the target audience are active marketing campaign users 
  • Client profile

    The client is a multinational corporation working in the industries of Pharma, cosmetics and consumer packaged goods. It operates in 60 countries, and its products are sold in 150+ countries. With huge demand in making the process control easier, the company ordered a consultation and support from MD Cloud team.

  • Angry birds
    Challenge

    At the starting point of our cooperation, the client had the following challenges that were desired to be resolved:

    • Limited medical reps capabilities to collect data manually, while trying to create a system approach in sales and data collection
    • F2F meetings as the main communication channel impossible to scale without massive employee hiring
    • Need to attract more doctors and create a unique experience to gain their loyalty
  • Waste heap
    Solution

    At the consultation, the management considered several options offered by MD Cloud team, and choose a CT Mobile solution on Salesforce platform.

  • Robot
    Results

    After the solution implementation, the company could enhance employee engagement process and collect more data about the customers (up to 2 times more data than before). Existing team could collect and analyze data more efficiently, which led to more sales and revenue growth.

    The main results are as follows:

    • CT Mobile app for med reps for a seamless data collection and systematization. Automated webinar and events invitations, sample offering and future meetings planning
    • Marketing Cloud integration and ready marketing campaign plans for email and SMS marketing
    • Individual doctor’s profile on the unified website that allows to collect more doctor’s data and provides easy access for the doctor to all events and webinars.
    • Branded content delivery programs development
    • All kinds of offline and online omnichannel communication. Detailed segmentation-based communication plan.

    The CT Mobile solution implemented in this Use Case is built to unify and systematize data easily. It is fully compatible with any mobile device and allows to meet clients and collect data directly transferred to the main service, right at the client’s office with no interruption. 

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