Major Pharma Company
in Japan

The client is a big Japanese pharma company, and one of the global pharma leaders who aims for future medical innovations, grows in therapeutical variation, brings new products to the market, and continues with its own production.

One of the European branches of the client has reached out with the need to upgrade its CRM system and obtain a strong Mobile solution that would be able to unify all the processes and enhance the company’s work. The main requests the client had were:

• Reducing costs for printed materials, and developing e-material storage
• Manual visit planning and reporting, no unified targeting and customer prioritization, no CLM approach, challenging reporting, no events management tool
• Single source of data for promo strategy development. Need for the unified and transparent med reps’ performance control. No tool to control pharmacies’ contracts

Our experts consulted client’s management on the options available and offered a CT Mobile solution based on the Salesforce CRM as the client has already been using Salesforce since 2013.

The concerted efforts of the MD Cloud team and and client’s experts have resulted in significant employee manageability enhancement (up to 2 times better than before), cost-efficient and timely decision making, and pharmacy cooperation control.

The main results of a mobile app implementation for OTC, RX, Hospital reps, and line managers are:

• Automation of targeting for the priority pharmacies and personal pharmacy visit scenarios
• An integrated calendar to control med reps’ performance and KPI for efficient planning and reporting
• A unified double visit reporting form to evaluate and develop med reps
• Continuous pharmacies contracts control, photo evidence gathering
• Cost-effective and time-effective visits due to no need for printed material preparation

An implemented CT Mobile solution is tailored to manage all company operations via a unified mobile application. The application is fully iPad-compatible and allows to create interactive presentations, analysis and process modelling. CT Mobile can be applied with Salesforce and other CRM systems, which makes it a universal solution for any Pharma business.