How Lamborghini uses a Salesforce blockchain solution to resell their autos

Lamborghini, an Italian brand and luxury sports car manufacturer, uses Salesforce Blockchain to validate, certificate, and track their cars. Being one of the most famous brands globally, Lamborghini aims to boost client service and support the sales of the used supercars by growing their value among vintage car lovers.

“Innovations lay in the heart of Lamborghini. Salesforce Blockchain would allow us to make one more innovation for better car authenticity and value of each car model, faster than ever

Paolo Gabrielli, Head of After-Sales 

About

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Founded in 1963, Lamborghini keeps bringing innovations in the car manufacturing industry. The business expands on its world-class design and performance and cares a lot about its clients’ experience and company reputation.

We want to get closer to our customers by connecting the dots around all the physical and digital touchpoints of their experience with Lamborghini.

Andrea Puggelli, Head of Retail Marketing and Customer Journeys

The reselling process

Before being resold, Lamborghini cars pass 800 to 1,000 certifications to ensure the high quality of the car. Most of them are conducted in Sant’Agata Bolognese, Italy (Lamborghini’s headquarters), provided by official dealers. The certification increases the car value up to 20-25%. The process supposes the cooperation of technicians, photographers, auction houses, dealer centers, car-care centers, magazines, official authorities, and many other parties to ensure that the registration, service and use history of the car is correct and transparent.

How Salesforce enhances the sales

Salesforce collects and stores all the service and owners’ data in a blockchain system. It means that once collected, the data cannot be altered or deleted. As all the certification processes are conducted by Lamborghini and its partners, and the data in the blockchain system are proven, Salesforce saves the supercars from any certification falsification, and the car buyers are protected from fraud. The changes made Lamborghini supercars even more valuable and exclusive, and the clients’ loyalty grew even higher. 

The benefits of the blockchain data storage of Lamborghini

For owners:

• Guaranteed authenticity
• Detailed car history adds to its uniqueness

For Lamborghini:

• Synchronized Customer 360 experience across the network

For Partners:

• Shared source of truth

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